Heritage Day is an annual event established in 1999 for heritage dissemination in Chile. Based on its study, this article analyzes how the understanding and participation in heritage have changed in recent years, within the framework of this event, as well as the challenges and opportunities this entails for heritage policies. This is framed within a broader reflection on the paradigms of democratization and cultural democracy, and the explicit or implicit influence of the latter in Chilean heritage policies, using case study. To this end, the article explores participation by analyzing the organizations and individuals who attend the activities held during this event from 2019 to 2023, highlighting the transition toward a hybrid model of both in-person and virtual activities. All of this takes place in the context of the growing importance of digital environments in connecting with heritage—a phenomenon accelerated by the Covid-19 pandemic. This case reveals transformations in the methodological and theoretical approaches to the study of heritage and the ways people engage with heritage in recent years, impacting the design and implementation of public policies which adapt to and incorporate the current and ever- changing ways of understanding heritage.